Zuckerberg’s 10-Year Plan for Facebook

Mark Zuckerberg wants you to get the message. In fact, it is his top priority over the next five years. The Facebook CEO laid out his three, five, and ten-year goals for the social networking company during its third quarter conference call with investors held earlier this week.

Chief among those goals is messaging, Zuckerberg said. Facebook made a huge investment in its messaging strategy when it acquired mobile messaging app WhatsApp for $19 billion in February of this year, the companyEUs largest acquisition to date. The deal gave Facebook access to the unlimited text messaging serviceEUs 400 million users worldwide at a time when investors were skeptical of the companyEUs mobile strategy. The acquisition was completed this month.

Staying on Message

EUOne big priority for us here is messaging,EU Zuckerberg said during the call. The company plans to continue growing both WhatsApp and its mobile Messenger service, following its initial attempt to transition more users to the Messenger app earlier this year.

EUWe believe that this change allows us to offer a better and faster messaging experience on mobile, and our data shows that people who use Messenger, usually respond to messages about 20% faster,EU Zuckerberg told investors.

Among its goals for the next three years, the company will be focusing on expanding its work in video content. Zuckerberg mentioned the 10 billion video views Facebook gained from this summerEUs EUIce Bucket Challenge,EU which reached 440 million people, he said during the call.

FacebookEUs Instagram service, meanwhile, will seek to pivot more towards business as it grows into an ad-serving platform for marketers. Meanwhile, the companyEUs launch of its Atlas ad-serving platform represents another manifestation of FacebookEUs plan to focus on advertising over the next three years. EUAtlas offers marketers a lot of new capabilities to help reach people across devices,...

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