Yahoo: You Can’t Sign in With Google or Facebook Anymore

You can't use your Facebook or Google credentials to sign into Yahoo's services anymore. Reuters is reporting that the search engine company has put the kibosh on the practice, though the change has not been completely rolled out yet.

The wire service revealed YahooEUs plans to implement the transition gradually, citing a Yahoo spokesperson. The Internet giant will reportedly make users register for Yahoo IDs in order to use any of its services, including Flickr, its popular photo sharing site, and Fantasy Sports.

"Yahoo is continually working on improving the user experience, which includes our sign-in process for Yahoo Sports Tourney Pick'em," a Yahoo spokeswoman said in a published statement. "This new process, which now asks users to sign in with a Yahoo username, will allow us to offer the best personalized experience to everyone."

Reclaiming Users

Yahoo is first laying down the law with Yahoo Sports Tourney PickEUem, a fantasy college basketball site. When I tried to sign on to the site, though, it allowed me to do so with a Bellsouth.net account since Yahoo and AT&T have a partnership on the mail front. AT&T acquired Bellsouth in 2006.

We caught up with Greg Sterling, principal analyst at Sterling Market Intelligence, to get his take on YahooEUs sudden move. To him, the companyEUs reasoning is no mystery. He told us the search engine giant is simply trying to "reclaim" its users and get the data that comes from using a "native ID."

EUThis move makes sense for Yahoo though it may alienate some people who are used to logging in with Facebook,EU Sterling said. EUThis is also important for Yahoo's drive toward personalization of all its services and advertising.EU

YahooEUs Digital Woes

The move comes less than three months after Yahoo MailEUs massive outage and just more than a month after Yahoo Mail was hacked...

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