Yahoo Muscles In on Mobile Search Advertising

Internet giant Yahoo will try to muscle in on the lucrative world of mobile search and advertising. To do so, the company announced that it has created a platform for mobile developers who want to take advantage of Yahoo tools in their apps. The Yahoo Mobile Developer Suite, as the platform is called, was announced Thursday at the companyEUs first ever Yahoo Mobile Developer Conference in San Francisco.

EUWe are sharing a lot of great content alongside our partners and clients, and our main event is the launch of a new suite of products that makes it easier for mobile developers to analyze, monetize, advertise and enhance their apps,EU Prashant Fuloria, Senior Vice President of Advertising Products at Yahoo wrote in a blog post. EUThese solutions are the powerful combination of technology and data from Yahoo, Flurry (which joined the Yahoo family in August of 2014) and BrightRoll (which Yahoo acquired in December of 2014).EU

Free Developer Toolkit

Available to developers for free, the toolkit will allow Yahoo to place its ads on the apps that are developed. The company would then keep 40 percent of the revenues generated by the sale of advertising made in those apps, according to a report by the Associated Press.

The toolkit consists of five separate Yahoo products: Flurry Analytics Explorer, Flurry Pulse, Yahoo App Publishing, Yahoo Search in Apps, and Yahoo App Marketing. The first two tools come courtesy of Yahoo's mobile analytics arm Flurry.

The Flurry Analytics Explorer, is a data exploration interface based on the pre-existing Flurry Analytics tool. Flurry Pulse, meanwhile, gives developers the ability to program apps to share data with partner groups using the existing Flurry SDK (software development kit). Yahoo App Publishing is the monetization tool Yahoo uses for its own apps, and can be applied to both video and...

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Yahoo Muscles In on Mobile Search Advertising

Internet giant Yahoo will try to muscle in on the lucrative world of mobile search and advertising. To do so, the company announced that it has created a platform for mobile developers who want to take advantage of Yahoo tools in their apps. The Yahoo Mobile Developer Suite, as the platform is called, was announced Thursday at the companyEUs first ever Yahoo Mobile Developer Conference in San Francisco.

EUWe are sharing a lot of great content alongside our partners and clients, and our main event is the launch of a new suite of products that makes it easier for mobile developers to analyze, monetize, advertise and enhance their apps,EU Prashant Fuloria, Senior Vice President of Advertising Products at Yahoo wrote in a blog post. EUThese solutions are the powerful combination of technology and data from Yahoo, Flurry (which joined the Yahoo family in August of 2014) and BrightRoll (which Yahoo acquired in December of 2014).EU

Free Developer Toolkit

Available to developers for free, the toolkit will allow Yahoo to place its ads on the apps that are developed. The company would then keep 40 percent of the revenues generated by the sale of advertising made in those apps, according to a report by the Associated Press.

The toolkit consists of five separate Yahoo products: Flurry Analytics Explorer, Flurry Pulse, Yahoo App Publishing, Yahoo Search in Apps, and Yahoo App Marketing. The first two tools come courtesy of Yahoo's mobile analytics arm Flurry.

The Flurry Analytics Explorer, is a data exploration interface based on the pre-existing Flurry Analytics tool. Flurry Pulse, meanwhile, gives developers the ability to program apps to share data with partner groups using the existing Flurry SDK (software development kit). Yahoo App Publishing is the monetization tool Yahoo uses for its own apps, and can be applied to both video and...

Comments are closed.