Windows 10 Is Designed with Customer Privacy in Mind, Microsoft Says

Redmond is pressing every button it can find to drive Windows 10 adoption. The latest marketing message centers on privacy. Microsoft is assuring Windows 10 customers -- and potential Windows 10 customers -- that it understands the importance of maintaining privacy in a connected world.

In fact, Terry Myerson, executive vice president of the Windows and Devices Group, said that no other company is more committed, more transparent and listening harder to customers on this important topic than Microsoft.

EUFrom the very beginning, we designed Windows 10 with two straightforward privacy principles in mind: Windows 10 collects information so the product will work better for you,EU Myerson said. EUYou are in control with the ability to determine what information is collected.EU

The Three-Bucket Approach

The information Microsoft collects via Windows 10 is encrypted in transit to RedmondEUs servers and stored in secure facilities, Myerson said. Microsoft thinks of the data in three buckets: safety and reliability data; personalization data; and advertising data it doesnEUt collect, he noted.

EUWe collect a limited amount of information to help us provide a secure and reliable experience. This includes data like an anonymous device ID, device type, and application crash data, which Microsoft and our developer partners use to continuously improve application reliability,EU Myerson said. EUThis doesnEUt include any of your content or files, and we take several steps to avoid collecting any information that directly identifies you, such as your name, e-mail address or account ID.EU

As an example, Myerson said Microsoft used this type of data just last month when aggregate data revealed a particular version of a graphics driver was crashing on some Windows 10 PCs, forcing reboots. Microsoft contacted the partner that builds the driver to get a fix out within a day.

Targeting Google

EUWe aspire to deliver a delightful and personalized Windows experience to...

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