Twitter Custom Timelines Helpful for Marketers

Fresh off its blockbuster IPO, Twitter is making moves that could make the microblogging service more useful for marketing pros. Twitter's new feature for customizing timelines provides more control over how tweets are organized and delivered on the Twitter platform.

TwitterEUs Brian Ellin described custom timelines as EUentirely new types of timelinesEU -- ones you create. Specifically, you name the timeline, you choose the tweets you want to add to it either manually and or using code. The bottom line: when the conversation around an event or topic takes off on Twitter, you can leverage that opportunity by creating a timeline that surfaces what you believe to be the most noteworthy, relevant tweets.

EUEach timeline is public and has its own page on Twitter.com, making it easy to share so others can follow along in real time as you add more tweets,EU Ellin said. EUAnd since custom timelines are part of our Twitter for Web sites toolkit, you can embed these timelines on your Web site.EU

Custom Timelines in Action

Ellin mentioned the overarching goal with custom timelines, but how does that pan out for business marketers, practically speaking? Consider the opportunity: You can share your best tweets about a product, bits of advice, service or insight that relates to current events taking place in real time. That means you are likely to get more visibility for your brand.

EUWhether you want to collect the best tweets about a TV show or help people find the latest information about fast-moving, real-time situations, custom timelines let you give everyone a place to follow along,EU said Ellin.

Need more? Ellin offers some examples from Carson Daly and Politico. Daly, host of The Voice, created a custom timeline as a live companion to Wednesday nightEUs competition. Meanwhile, Politico is organizing the best tweets from policy industry experts in its...

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