Will Sony’s PlayStation Advantage Last Into Launch?

The release of Grand Theft Auto V drove a video game sales turnaround in September. It also helped Sony's PlayStation 3 break the winning streak that Microsoft's Xbox had enjoyed for so long in the hotly contended market for game consoles. Now, with the holidays around the corner, the question is whether Sony can keep the momentum going?

Indeed, Take-Two InteractiveEUs Grand Theft Auto V (GTAV) gave a huge boost, achieving more than $1 billion worth of sales in its first three days alone, according to company estimates. ThatEUs one of the fastest selling launches of any entertainment properties, including video games and feature films.

"The launch of Grand Theft Auto V this September was a much needed shot in the arm for the industry," said NPD analyst Liam Callahan. "Overall retail sales across hardware, software and accessories were up 27 percent versus September 2012, lifted by software sales of Grand Theft Auto V."

Advantage Microsoft?

Overall, game-related software sales rose 52 percent to $754.3 million year-over-year, according to NPD. And Sony dethroned MicrosoftEUs Xbox 360 as the best-selling console after 32 straight months of dominance.

But that could soon change. Microsoft just edged Sony for the top position in ABI ResearchEUs game console Competitive Assessment, based on expectations for the impact of SonyEUs PS4 and MicrosoftEUs Xbox One game consoles.

ABI Research evaluated a number of companies across three device categories: game consoles, smart set-top boxes, and TVs/Blu-ray players. The market research firm used several factors to score each company based on two main axes of innovation and implementation.

EUWith the hardware specs between MicrosoftEUs Xbox One and SonyEUs PS4 so similar this leaves NintendoEUs Wii U on the outside,EU said ABI senior analyst Michael Inouye. EUIf not for NintendoEUs wider distribution network, console heritage, and first party titles it would...

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