Will Mobli Smartphone App Change Broadcast News?

It doesn't have the brand recognition of Instagram, Snapchat or Vine, but photo and video sharing service Mobli is making potentially game-changing moves in the social media market. The company just released Mobli 4.0, a massive update that includes a live broadcast option.

Indeed, Mobli 4.0 offers significant upgrades that set the stage for users to share video streaming with followers in real-time. With that in mind, MobliEUs developers also overhauled the app to make possible faster performance -- and itEUs now open to third-party developers who want to expand the platformEUs features and functions.

Moshe Hogeg, Mobli founder and CEO, wasnEUt shy about his aspirations in the announcement. He boldly proclaimed that the company is introducing EUthe beginning of a new era of live streaming.EU

EUThis is the natural evolution of visual content sharing as we see it, enabling users not only to broadcast live, but rather to fully interact in real-time, in a complete way, with people anywhere, anytime,EU Hogeg said. EULive content is our main focus for 2014 and we have a lot more to come.EU

Ethics Questions May Arise

HereEUs how the interactive experience works: Users just touch a button to start broadcasting live. Once live, users are sharing their real-time videos with followers. Users can also interact with their followers through comments.

We caught up with Rob Enderle, principal analyst at The Enderle Group, to get his take on a key question: Will Mobli change the face of broadcast news?

He told us as Mobli builds on this concept of citizen reporters it could push out news in progress more quickly -- but he expects it to have an even bigger impact near-term on entertainment, such as reality TV, and on publications that cover celebrities because the production quality levels in those areas are already fairly low.


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