Will Facebook Ad Tool Backfire on Brand?

In case you havenEUt noticed, Facebook is giving you more control over what you see in your news feed. That may be a relief, especially if you are getting barraged with ads that have nothing to do with any product or service youEUd ever actually purchase.

On Thursday, Facebook announced plans to give users a peak at the information it collects about its users and give them more control over that information. Essentially, users can add, change or delete the information in FacebookEUs digital dossiers. That ultimately trickles down to the ads you see. And if you donEUt like one that shows up in your Newsfeed, you can now let Facebook know.

EUWhen we ask people about our ads, one of the top things they tell us is that they want to see ads that are more relevant to their interests. Today, we learn about your interests primarily from the things you do on Facebook, such as Pages you like,EU the company explained in a blog post. EUStarting soon in the U.S., we will also include information from some of the Web sites and apps you use. This is a type of interest-based advertising, and many companies already do this.EU

Tired of Watching TV Ads?

Facebook offers a prime example: If you are thinking about buying a new TV and start researching TVs on the Web and in your mobile apps, Facebook might start showing you advertisements on deals for a new TV. FacebookEUs stated goal is to help you get the best price or show you other brands that might pique your interest.

But FacebookEUs assumptions donEUt stop there. The social media giant might also start serving up ads for electronics of all kinds or even show you ads for other electronics in the future, from speakers to game consoles, to go alongside your...

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