Why Microsoft Dynamics CRM Is Winning Big with Banks

Microsoft is reporting big financial institution wins for its Dynamics CRM business. At the Sibos global financial services event in Dubai on Tuesday, Redmond announced several global financial institutions are modernizing business operations on the Dynamics CRM platform as they shift from transaction-based businesses to customer-centric businesses.

Prioritizing customer service is the key competitive differentiator for Metro Bank, Great Britain's first new bank in more than a century. Microsoft Dynamics CRM, combined with Microsoft devices and services, is the foundation of Metro Bank's customer-first strategy.

"As the first new high street bank in the U.K. for over 100 years, our unique, customer-focused model is reinventing the rules of retail banking," said Paul Marriott-Clarke, commercial director at Metro Bank. "Microsoft Dynamics CRM helps us enhance our customers' experiences, combining traditional face-to-face service in our stores with amazing technology to ensure our customers receive the very best in service and convenience."

Measuring CRM Results

Microsoft Dynamics CRM promises financial institutions a powerful solution to drive proactive interactions with end customers, provide deep client insight, and deliver intelligent offers and custom-built experiences. In the banking world, the results are often improved customer retention, adding new customers and improving advisor productivity.

MKB Bank, the second-largest bank by equity in Hungary, chose Microsoft Dynamics CRM to steer all customer-related processes in the bank and keep up with growth. The results: MKB improved customer service times by 25 percent, decreased customer churn by 5 percent and increased profit earned on the primary banking customer segment by 20 percent in the same period.

"Customer service is our top priority, and Microsoft Dynamics CRM gave us a comprehensive view of customers and integrated access to all channels," said Laszlo Kiraly, head of CRM and E-Channels at MKB. "Our CRM-driven front-end system has become the core application for our business. It is now our...

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Why Microsoft Dynamics CRM Is Winning Big with Banks

Microsoft is reporting big financial institution wins for its Dynamics CRM business. At the Sibos global financial services event in Dubai on Tuesday, Redmond announced several global financial institutions are modernizing business operations on the Dynamics CRM platform as they shift from transaction-based businesses to customer-centric businesses.

Prioritizing customer service is the key competitive differentiator for Metro Bank, Great Britain's first new bank in more than a century. Microsoft Dynamics CRM, combined with Microsoft devices and services, is the foundation of Metro Bank's customer-first strategy.

"As the first new high street bank in the U.K. for over 100 years, our unique, customer-focused model is reinventing the rules of retail banking," said Paul Marriott-Clarke, commercial director at Metro Bank. "Microsoft Dynamics CRM helps us enhance our customers' experiences, combining traditional face-to-face service in our stores with amazing technology to ensure our customers receive the very best in service and convenience."

Measuring CRM Results

Microsoft Dynamics CRM promises financial institutions a powerful solution to drive proactive interactions with end customers, provide deep client insight, and deliver intelligent offers and custom-built experiences. In the banking world, the results are often improved customer retention, adding new customers and improving advisor productivity.

MKB Bank, the second-largest bank by equity in Hungary, chose Microsoft Dynamics CRM to steer all customer-related processes in the bank and keep up with growth. The results: MKB improved customer service times by 25 percent, decreased customer churn by 5 percent and increased profit earned on the primary banking customer segment by 20 percent in the same period.

"Customer service is our top priority, and Microsoft Dynamics CRM gave us a comprehensive view of customers and integrated access to all channels," said Laszlo Kiraly, head of CRM and E-Channels at MKB. "Our CRM-driven front-end system has become the core application for our business. It is now our...

Comments are closed.