Why iPhone 5s Is Outselling iPhone 5c Two to One

AllThingsD posted a dramatic headline this morning that has the smartphone industry talking: iPhone 5s Outselling iPhone 5c Two to One.

ThatEUs surprising to many, who were betting that a lower-priced iPhone would sell like gangbusters in a market where cheap Android devices perform well.

The iPhone 5c sports an all-new design in five colors. It doesnEUt skimp on technology, offering a 4-inch Retina display, a fast A6 chip, the 8 megapixel iSight camera and more LTE bands than any other smartphone in the world. The device also offers a new FaceTime HD camera, and iOS 7.

At the launch, Philip Schiller, AppleEUs senior vice president of Worldwide Marketing, said, EUiPhone 5c is everything iPhone 5 was and more, in an all-new design packed with great features. iPhone 5c is designed with a beautiful polycarbonate enclosure that looks and feels so solid in your hand.EU

The Sliver Lining

But apparently that wasnEUt enough to turn the heads of the masses in the market for low-cost smartphones. All Things D cited research from Consumer Intelligence Research Partners that reveals the iPhone 5s outsells the iPhone 5c two to one.

EUAccording to CIRPEUs survey of consumers who purchased AppleEUs latest iPhones during the last days of September, the 5s accounted for 64 percent of total iPhone sales following its launch that month. Meanwhile, the 5c accounted for 27 percent, with the legacy iPhone 4S making up the remaining 9 percent. So not only is the 5s outselling the 5c, itEUs outselling it more than two to one,EU AllThingsD reported.

Of course, this isnEUt altogether bad news for Apple. Some industry watchers warned that a lower-cost iPhone could backfire and eat into the sales of its higher end phones. CIRP reports that the 5c sold only slightly more than the 4s in the same measured period. The iPhone...

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