What’s New in Microsoft Dynamics CRM 2015?

To differentiate itself from competitors like Salesforce.com, Microsoft has added some new features to the latest version of its Dynamics CRM application. Microsoft Dynamics CRM 2015, which will be released in the fourth quarter of this year, aims to integrate sales and marketing to enable better collaboration between marketers and sellers.

Dynamics CRM 2015 promises to give sales and marketing professionals the tools they need to deliver "amazing" customer experiences. "By aligning your organization around what matters most, companies will be able to drive greater success and engagement with their customers," according to Microsoft.

Let's take a look at some of the new features in Dynamics CRM 2015.

E-Mail Editor

The new E-mail Editor lets marketers select from pre-defined templates or create e-mails from scratch using an interactive drag-and-drop build process. For the CSS (cascading style sheets) and HTML experts, there's an advanced editor.

Campaign Management Console

The Campaign Management Console has been updated to include complex multi-condition triggers to fine-tune responses, embedded cross-campaign offers and A/B testing. To be sure that their efforts are delivering the expected results, marketers can easily set up and run A/B tests that have different objectives with results displayed via in-place, real-time analytics.

Sales Collaboration

The Sales Collaboration Panel allows sellers to provide input into campaigns and targeting. That means the sellers can gain visibility into the campaign activities and control communications targeting their customers. They can also set up and receive alerts based on their interactions.

Guided Sales Processes

The updated release improves the business process flows rolled out in Microsoft Dynamics CRM 2013 by introducing the branching capability so organizations can implement complex business processes. "The branch selection is done automatically, in real time based upon rules defined during the process definition," according to Microsoft.

For example, when a company is selling products or services, it can configure a single business process...

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