What Will Apple Do With PrimeSense Tech?

Apple is betting $350 million on motion-sensing technology. The company has reportedly acquired PrimeSense, an Israeli start-up.

Founded in 2005, PrimeSense is working on sensory inputs for a number of industries and markets. The fabless semiconductor company has patented technology that has made its low-cost, high-performance 3D sensing and machine vision technologies popular.

PrimeSense technology is powering more than 24 million devices around the world, giving what the founders call the EUgift of sightEU to users. The tech makes possible natural interaction between people and devices and between devices and their surroundings.

A 3D World

Earlier in November, for example, the company launched Sense, a consumer grade 3D scanner that promises sub-millimeter accuracy for 3D scanning so people can scan items and print them out on 3D printers.

EU3D scanning has soared beyond use in industrial applications to touch upon a more mainstream purpose in the home and -- with the advent of mobile and tablets -- on the go,EU the company said in a blog post. EUIt has taken us from capturing objects in real time for virtual viewing to full-on, video-game style immersion in a 3D model of any environment.EU

PrimeSense has won numerous awards. PrimeSense is one of 23 of the worldEUs most innovative technology start-ups that is being recognized for its potential to transform the future of business and society, according to the World Economic Forum. The company was selected as a World Economic Forum Technology Pioneer in 2012. MIT Technology Review and the EE Times Ace Awards have also recognized the company.

How Will Apple Use It?

Apple could not immediately be reached for comment but Jennifer Kite-Powell, a spokeswoman for PrimeSense, confirmed the deal to USA Today. We caught up with Rob Enderle, principal analyst at The Enderle Group, to get his take on what Apple could do with the...

Comments are closed.