What Martha’s Twitter Rant Says About Post-Jobs Apple

There's the power of social media. Then there's the power of celebrity social media. Martha Stewart demonstrated both on Friday when she went on a tirade against Apple on the micro-blogging service.

Apparently, Stewart's iPad shattered. No one would be happy after watching her iconic tablet crack but Stewart may have been more than a little upset, given that it was a personal gift from the late Apple co-founder Steve Jobs.

Instead of just buying a new one or even taking it to the Apple Store for a repair, Stewart let her fingers do the talking -- on Twitter. She tweeted: "I just dropped my iPad on the ground and shattered two glass corners. What to do? Does one call Apple to come and pick it up or do I take it in?"

"Pissed Off" and "Upset"

About two hours later, at 8:49 a.m., she tweeted again: "I am still waiting for an apple rep to come pick up my IPad. No action yey.(sic)" By 1:29 p.m., Stewart was seemingly growing impatient. She tweeted, "Maybe I have a good entrepreneurial idea? Apple Now? Like same day delivery from Amazon? I think I am on to something. Same day fixit!!!"

Then, finally, at 6:29 p.m., she wrote, "So is it time to put out the fires and admit I was just pissed off at the fact my precious ipad shattered and I wanted to make light of it??" Apparently, Stewart's tweets upset Apple's public relations team, to which she replied, "i cannot believe that Apple Public Relations is mad at me for tweeting about my Ipad and how to get it fixed! steve jobs gave it to me!"

The Twitter rant goes on and on. Stewart went on to say, for example, that she wished she could explain everything on Twitter about the broken iPad, the stolen...

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