Webfortis and Microsoft Team on Apple Watch App for Dynamics CRM

The Apple Watch can now do more than let you check e-mails and make contactless payments on the go. Thanks to a collaboration between Microsoft and Webfortis, the smart timepiece can also provide mobile support for customer service professionals. The new app for Microsoft Dynamics CRM and Parature was unveiled earlier this week at the Microsoft Worldwide Partner Conference in Orlando.

CRM professionals can use the Apple Watch app to check on the latest status of accounts -- including open service tickets and satisfaction levels -- moments before meeting with customers. With just a few clicks, the app also lets users create service tickets, check connected accounts for information and view common how-to articles related to their jobs.

Webfortis announced the availability of the app at the same time it launched a new mobility practice to focus on the changing demands of its customers. The practice will focus on developing custom mobile solutions for companies that want to access Dynamics CRM and Parature across all platforms.

More Mobile CRM Apps To Come

According to Webfortis CEO Marc Wolenik, the company's new mobility practice is "another stepping stone in maximizing our customers' investments in CRM and Parature." Parature is Microsoft's cloud-based customer engagement solution that enterprises can deploy to provide self-service capabilities to their customers.

Wolenik added that the practice will be supported by a Microsoft mindset of "design once, deploy everywhere" to develop apps to help businesses build brand loyalty across all devices. The Apple Watch app is the first such app, and more are planned in the near future, he said.

In December, Microsoft released a number of major updates for Dynamics CRM and other services. The updates were aimed at enabling users to "break down the silos between sales and marketing to deliver personalized customer experiences," according to Bob Stutz,...

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