Verizon Wireless Testing Same-Day Smartphone Delivery

If youEUve ever needed to get your hands on a new smartphone in a hurry -- whether you just wanted the latest model or your old phone broke -- you will appreciate Verizon WirelessEU latest competitive differentiator: same-day delivery.

It only makes sense to get your shiny new phone in your anxious hands nearly immediately, especially in a world where Google, Amazon, Walmart and eBay are testing same-day delivery in major markets. Think about it for a minute. Why should you really have to wait seven to 10 days for your wireless carrier to send you a phone thatEUs in stock?

Verizon is entering what some bloggers are calling the lag-less future. ItEUs a future where you can make a few clicks online and answer your doorbell a few hours later to find a delivery driver with a brown package in hand. VerizonEUs pilot program is now underway in Philadelphia, making it the first wireless carrier to offer the same-day delivery option.

Appealing to Affluent Millennials

Why is Verizon so bullish on the notion of same-say delivery? The company points to a recent Boston Consulting Group study that found that EUaffluent millennialsEU -- consumers ages 18 to 34 with six-digit incomes -- are the most fertile target market for same-day delivery. The report concluded these young shoppers are 56 percent more likely than the average online consumer to opt for same-day delivery.

Verizon is making the option available to customers who want a phone right now for any reason. For example, a student might need to replace a lost phone or maybe he needs a smartphone before flying back to college. New and existing customers in the Philadelphia market can choose same-day delivery when ordering online by 10 a.m. Monday through Friday with delivery guaranteed by 7 p.m. The cost is $19.99. That compares with...

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