Verizon Cuts Prices, Ups Data on Some Plans

Now that its "More Everything" holiday promotions have ended, Verizon is cutting prices by $10 a month on most of its data plans under 10 GB. The nation's largest wireless carrier is also letting customers opt for more data for the same prices they are currently paying. The new pricing promotions are effective immediately.

For example, a More Everything plan that includes 1 GB of data now costs $30, down from $40 and 2 GB of data now costs $40, down from $50 (those prices are for the data alone; phone service is an additional charge). The price for customers currently paying $90 for 8 GB has only dropped by $5 to $85. However, customers can also decide to continue paying their current prices and get an additional 1 GB of data for free.

The moves appear to address recent agressive pricing strategies by some of Verizon's competitors. Sprint, for example, launched a promotion in December, offering cellular service for current Verizon and AT&T customers at half the cost of their current plans.

New Edge Smartphone Offers

Available for a limited time, Verizon's latest pricing move also allows More Everything customers with data allowances of 6 GB or more to add smartphones through the Verizon Edge installment program for $15 per month. Each additional line will come with a $25 access discount.

Verizon's More Everything plans come with unlimited talk and text, along with a range of data allowances at different prices. The shareable data option lets customers include up to 10 devices on a single plan, with either an individual or multi-line family plan.

Under its new promotion, Verizon is offering a one-time, $100 credit per qualified line to new customers who transfer their wireless numbers from other carriers and activate new Verizon smartphones through the Edge program. The company is also...

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