Updated Chrome for Android Can Cut Your Data Use by 70%

As mobile phone users become more and more frustrated with bloated content on their devices, Google thinks it has the solution. The company said it has enhanced its technology to reduce data consumption on mobile devices by up to 70 percent with the Data Saver feature in the Chrome for Android browser.

Earlier this year, Google debuted an optional data compression feature in its Chrome mobile browser that let users reduce their data usage by up to half.

"Accessing mobile Web sites on a slow connection can be frustrating: It can eat up your data, and it takes work to keep track of your usage," Tal Oppenheimer, a Google product manager, wrote in a blog post yesterday.

Fewer Images, Rich Content

The Data Saver mode removes most images when Web pages are loading if it finds that the users are on slower connections, according to Google. After the pages load, the users can tap their screens to display all the images or just those they want to see.

For instance, with Web content such as news stories, users won?EU?t find it necessary to load images, only the text of the stories. The idea is to give users more control over which items their devices download, and thus how much data gets used.

The Data Saver feature was brought out in beta in March 2013 as part of the beta version of Chrome for Android before being introduced to iOS devices that fall. Data Saver mimics a proxy server by routing Web requests through Google?EU?s servers.

At that point, the company?EU?s PageSpeed libraries compress and optimize Web content, and the connection between the browser and Google?EU?s servers is handled by the SPDY protocol for additional efficiency. SPDY is an open networking protocol developed primarily at Google for transporting Web content. The result is that Web...

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