Twitter Interim CEO Jack Dorsey Faces High Expectations

When Jack Dorsey (seen here) was named Twitter's interim CEO in June, the comparisons to Apple co-founder Steve Jobs and his revival of a struggling company came rolling in.

Now Dorsey gets to prove if he can hit that high bar as he takes over Twitter on Wednesday.

As Twitter struggles to attract more users, roll out new features fast enough and hit Wall Street's targets, analysts and corporate governance experts anticipate that Dorsey -- who has both a financial and emotional stake in the company -- will do more than just warm the seat for Twitter's permanent CEO.

Dorsey also co-founded the company, sits on Twitter's board of directors and briefly served as the firm's chief executive until he was ousted from the role in 2008.

"He's going to have a lot more authority than a typical interim CEO would have because of his history with the company. I don't think it's 'Here's someone we're plugging in for three or four months to keep the boat pointed in the right direction,' " said David Larcker, a professor at Stanford University's Graduate School of Business.

It's also the first time that Twitter, which was founded in 2006 and has had three CEOs, has tapped an interim leader to run the company and announced it was looking at external chief executive candidates. Dorsey replaces Dick Costolo, who was Twitter's CEO for five years.

Bob Peck, an analyst with Suntrust Robinson Humphrey, said Dorsey will need to hit four goals to keep unhappy investors at bay. That includes inspiring the company's employees and senior management, pushing the release of new features, making the site more advertiser friendly and talking effectively about the firm's strategy.

"An interim CEO's legacy is gauged by how motivated he keeps the team and how well they execute on near-term objectives while they await the...

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