Twitter Acquires Yes, Names Startup’s CEO New VP of Product

Right after acquiring a small startup called Yes, Twitter appointed the company's CEO as its new vice president of product. Twitter has been without an executive in that position since former product VP Kevin Weil departed in January to lead the product team at Facebook's Instagram.

Twitter CTO Adam Messinger announced the new hire of Keith Coleman (pictured above) and the Yes acquisition in a tweet yesterday. He noted that the other members of the Yes team -- reportedly numbering a half-dozen -- will also be joining Twitter.

Coleman founded Yes, which created the apps Frenzy and wyd (what are you doing), two years ago. Prior to that, he spent 10 years with Google, serving as the lead for products including Gmail, Inbox and Gchat. Financial terms and other details about the acquisition were not provided by either Twitter or Yes.

Mission To 'Connect the World at Scale'

"Our team has always admired Twitter, a product that brings the whole world closer," Yes said yesterday in a post announcing the acquisition. "Twitter also speaks to our love of working at a global scale. Prior to forming Yes, our team spent their careers building products like Gmail, Android, PayPal and others that serve hundreds of millions of people, and we're excited to bring our efforts to connecting the world at a huge scale."

Launched with a goal to "build products to bring people closer to one another," Yes created an app for iOS and Android devices called Frenzy that allows users to quickly plan get-togethers with friends, while Wyd provides a way to instantly see friends' photo and video statuses.

In yesterday's post, Yes said it would be shutting down its two apps in the coming weeks so that it can focus entirely on its new efforts. "We are sad to see them...

Comments are closed.