Twilio Adds Video Tool for Software Developers

Cloud communications company Twilio announced on Tuesday that it is rolling out its latest product, Twilio Video. The new service, along with corresponding software development kits, will enable programmers to embed video calling capability into a variety of different platforms, including mobile apps, browsers, software-as-a-service (SaaS) applications, and Web sites.

Twilio's move is an indication of how video services are becoming more important to companies for collaboration and, especially, customer support.

"We've taken our experience in building and running our own highly scalable and global WebRTC products and extended that significantly to offer our customers a platform for multi-person peer-to-peer video," said Jeff Lawson, CEO of Twilio. "With today's launch, we can't wait to see what our customers build."

A Rapidly-Growing Communications Company

Founded in 2007, Twilio has created and marketed an application programming interface (API) that enables software developers to embed text messaging and phone calls in their own products with a minimal amount of coding.

Through the API, Twilio handles texts and phone calls in the cloud. It charges customers based on the number of times that its API is invoked by the application or Web site.

As of February, the company said that 560,000 developers had signed up to use its service, double the number that had signed up 2014. Among the more well-known companies using the Twilio API are Uber, Airbnb, Coca-Cola, Home Depot, and Walmart.

Twilio raised more than $100 million in funding in during its last funding round in June 2013, and is actively considering the possibility of an initial public offering at some point in the future. While Twilio is currently the dominant player in the IaaS (infrastructure-as-as-service) communications space, the company is facing increasing competition from new startups like Nexmo, Tropo, and Plivo.

A Communications "Revolution"

In an interview in February, Lawson said that communication is undergoing a revolutionary shift....

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