The Russians Are Coming! Mail.Ru Opens Shop with My.com

The Russian Internet giant Mail.Ru Group on Tuesday launched a U.S. brand under the umbrella name of My.com. The U.S. subsidiary is to carry three products: myMail, myChat and myGames. No matter how you slice it, by revenue, by visitors, or by ambition, the Mail.Ru Group is setting its sights beyond its homeland. Forbes noted that Mail.Ru is Russia's second-largest Web company by revenue.

The Russian-based Internet behemoth has garnered 100 million users in Russian-speaking countries of its social networking, messaging and online game applications.

Setting up shop now in the U.S., the titans have launched their new Web site, My.com, which offers the three mobile products for the tablet or phone.

Those who choose to climb on board will have their various email accounts aggregated by the myMail app, so they can access all their email conveniently in a single email client. Mail.Ru rolled out myMail (for iOS and Android), myChat, the mobile messaging service that delivers text, voice and video messaging for iOS and Android devices, and myGames, a collection of games that includes the popular Jungle Heat.

Avatars and Taps

The mail product supports accounts on major services, including Gmail and AOL.

"If half a dozen accounts are driving you crazy, add them all to myMail," says the site in inviting newcomers to its services. "You will then be able to see them all in your app and switch between them with just one tap."

The very idea of setting up shop in the U.S. to compete with the mail majors is heady enough, but so far the mail portion indicates the group did its homework on what the look and feel of a service needs to deliver to compete.

Presentation is clean and airy, and there are real-time notifications, which lend themselves to the instant experience that goes with mobile handhelds. Extra attractions...

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