T-Mobile to Verizon: ‘Cease and Desist’ Map Ads

While AT&T has been making market moves on the pricing front, T-Mobile is forging ahead on its network upgrade. The so-called Un-carrier on Thursday announced plans to add 4G LTE to its slower 2G network. T-Mobile has also set its sights on wiping out what it calls Verizon Wireless' misleading map ads.

With the typical hype and fanfare, T-Mobile bragged about how its 4G LTE network currently reaches 210 million people in 273 metro areas nationwide before breaking news about a new program to upgrade its EDGE Network with 4G LTE. The company anticipates rolling out half of the upgrade in 2014 and the rest by mid-2015.

What does this mean for T-Mobile customers? Those who are suffering with slower 2G coverage will notice a massive speed upgrade. Those who already tap into 4G LTE will see coverage expand.

T-Mobile Takes Legal Action

And when it comes to its competitors' claims about its network, T-Mobile said don't believe a word of it.

"Our competitors want you to believe our network doesn't measure up. But that just isn't true,EU said John Legere, president and CEO of T-Mobile. EUAnd American consumers are going to see right through the spin and half-truths when given the facts."

ThatEUs not the only misconception T-Mobile is working to break. The company is also pushing back against what it calls EUmisleading competitive claimsEU via primetime TV ads that started airing Wednesday night. T-Mobile is boldly demanding Verizon EUcease and desistEU with its map ads showing it has the best coverage in the industry. T-Mobile has taken legal action against Verizon on this front.

"Verizon's ink blots massively understate our coverage and don't begin to represent the actual customer experience on T-Mobile's network," said Legere. "So we're setting the record straight -- both by demanding an end to the misinformation, and by going straight to...

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