T-Mobile Scrubs International Roaming Surprises

The so-called "uncarrier" is pushing the wireless envelope once again. This time T-Mobile is addressing a pain point for international travelers: roaming charges.

T-Mobile is delivering unlimited global data at no extra charge in more than 100 countries. The company held a concert in New YorkEUs Bryant Park featuring Shakira to help get the word out.

EUThe cost of staying connected across borders is completely crazy,EU said John Legere, president and CEO of T-Mobile U.S. EUTodayEUs phones are designed to work around the world, but weEUre forced to pay insanely inflated international connectivity fees to actually use them. You canEUt leave the country without coming home to bill shock. So weEUre making the world your network -- at no extra cost.EU

Making Roaming Predictable

T-MobileEUs market research offers a compelling case for its latest competitive move. The firm noted that Americans take about 55 million trips to destinations outside the U.S. every year. When U.S. customers use their phones abroad the way they normally do at home, their costs often total $1,000 a day or more.

The companyEUs research shows that more than 40 percent of customers turn off data roaming completely. Another 20 percent say they would if they knew how. The toll these roaming fees take on individuals and businesses is huge and T-Mobile aims to win some customers by eliminating them.

Starting Oct. 31, T-MobileEUs Simple Choice customers get unlimited data and texting and pay a global flat rate of 20 cents per minute for voice calls when roaming in those same countries. The company also introduced the Stateside International Talk & Text feature for discounted calling and texting from the U.S. to all Simple Global countries. For a monthly fee of $10 a month, customers are assured they will never pay more than 20 cents a minute to any number.

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