T-Mobile Rolls Out $40 Prepaid Plan

Wireless carrier T-Mobile just wonEUt stop pushing deeper into discounted smartphone plans. As industry competition heats up, the company made a bold move to maintain its leading position in the prepaid wireless sector with Simply Prepaid.

The U.SEU fourth-largest wireless carrier, which calls itself the EUun-carrier,EU is delivering unlimited data, talk and text with 4G LTE data buckets for its prepaid plan holders. The costs start at $40 a month.

EUThereEUs a reason the un-carrier continues to be #1 in prepaid, and it starts with our willingness to break the rules and give customers better choices,EU said John Legere, president and CEO for T-Mobile. EUWe will never stop eliminating customer pain points. The 1.2 million net new prepaid customers who joined T-Mobile last year already see that value, and we have no plans to stop there.EU

What Will It Cost You?

With its Simply Prepaid plan, T-Mobile is taking a page from its post-paid playbook. T-MobileEUs Simple Choice Plan shook up the industry and forced AT&T, Verizon and Sprint to respond. Simply Prepaid doesnEUt offer quite the breadth of service as on the pre-paid side, but the price is lower and it still offers 4G LTE connectivity.

HereEUs the pricing breakdown: $40 a month for unlimited data, talk and text, plus up to 1 GB of 4G LTE; $50 a month for unlimited data, talk and text, plus up to 3 GB of 4G LTE; or $60 a month for unlimited data, talk and text, plus up to 5 GB of 4G LTE. Simply Prepaid customers can also tap into free Wi-Fi calling and download a song in under 10 seconds or a 30-minute HDTV show in just eight minutes with speeds up to 8 Mbps.

The Simply Prepaid plan could woo even more wireless consumers to T-MobileEUs corner. As Legere noted, the company won the...

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