T-Mobile Resolves To Transform the Industry — But How?

T-Mobile USA CEO John Legere, known for his attention-getting marketing efforts, has taken to Twitter with 2014 resolutions that could further disrupt the wireless industry. EULet the transformation begin,EU Legere wrote in the text prefacing the image.

In a tweeted photo, Legere showed a side-by-side image of 2013 Resolutions to EUshake upEU the wireless industry -- all checked off. Those included ending two-year service contracts, ending upgrade runarounds, making the world your network -- no extra charge, unleashing tablets and giving free data for life, and delivering an nationwide 4G LTE network.

Now, Legere is focused on transforming the wireless industry. His resolution list includes: continuing to remove customer pain points; faster and louder 4G LTE; unshackling the family from EUthose other guysEU; making waves at the 2014 Consumer Electronics Show (CES), and EUgiving AT&T a break . . . or not.EU

Unveiling Houdini at CES

We caught up with Jeff Kagan, a technology industry analyst, to get his take on T-MobileEUs 2014 moves. He told us the company is unveiling its next marketing strategy, codename Houdini, at the CES in Las Vegas this month.

EUT-MobileEUs next act may focus on termination fees charged by competitors. They may pay the termination fees customers are charged to leave their carrier early in order to increase their own market share,EU Kagan said. EUWill this have a real impact on the marketplace? That has yet to be proven, but this is a new threat from a small competitor that competitors will watch.EU

As he sees it, T-Mobile was seemingly in a coma for few years before suddenly waking up, full of energy. The company isnEUt just vying to change itself -- it is taking steps to shake up the entire wireless carrier industry.

Raising the Churn Rate

EUT-Mobile is not the only carrier that is changing. Sprint with SoftBank is...

Comments are closed.

T-Mobile Resolves To Transform the Industry — But How?

T-Mobile USA CEO John Legere, known for his attention-getting marketing efforts, has taken to Twitter with 2014 resolutions that could further disrupt the wireless industry. EULet the transformation begin,EU Legere wrote in the text prefacing the image.

In a tweeted photo, Legere showed a side-by-side image of 2013 Resolutions to EUshake upEU the wireless industry -- all checked off. Those included ending two-year service contracts, ending upgrade runarounds, making the world your network -- no extra charge, unleashing tablets and giving free data for life, and delivering an nationwide 4G LTE network.

Now, Legere is focused on transforming the wireless industry. His resolution list includes: continuing to remove customer pain points; faster and louder 4G LTE; unshackling the family from EUthose other guysEU; making waves at the 2014 Consumer Electronics Show (CES), and EUgiving AT&T a break . . . or not.EU

Unveiling Houdini at CES

We caught up with Jeff Kagan, a technology industry analyst, to get his take on T-MobileEUs 2014 moves. He told us the company is unveiling its next marketing strategy, codename Houdini, at the CES in Las Vegas this month.

EUT-MobileEUs next act may focus on termination fees charged by competitors. They may pay the termination fees customers are charged to leave their carrier early in order to increase their own market share,EU Kagan said. EUWill this have a real impact on the marketplace? That has yet to be proven, but this is a new threat from a small competitor that competitors will watch.EU

As he sees it, T-Mobile was seemingly in a coma for few years before suddenly waking up, full of energy. The company isnEUt just vying to change itself -- it is taking steps to shake up the entire wireless carrier industry.

Raising the Churn Rate

EUT-Mobile is not the only carrier that is changing. Sprint with SoftBank is...

Comments are closed.