Sweet! Hershey Partners To Deliver 3D Printed Candy

The 3D-printing revolution has taken a tastier turn. The Hershey Company, whose brand is synonymous with chocolate, has announced that it has partnered with printer manufacturer 3D Systems to EUexplore and developEU ways to use 3D-printing technology to create edible food, including candy.

William Papa, Vice President and Chief Research and Development Officer at The Hershey Company, said in a statement that, EU[W]hether itEUs creating a whole new form of candy or developing a new way to produce it, we embrace new technologies such as 3D printing as a way to keep moving our timeless confectionery treats into the future.EU

3D Systems, which has been a pioneer in the field since the late 1980s, has been making a concerted effort to move that industry into printed foods. At the recently concluded Consumer Electronics Show in Las Vegas, for instance, the company unveiled the worldEUs first printers for flavored sugars and chocolate output. One of those printers, the ChefJet, will sell for less than $5000 and can create one-colored edibles using sugar and chocolate. The other, the ChefJet Pro, sells for under $10,000 and offers full-color printed edibles.

HersheyEUs Credibility

Laura DiDio, an analyst with industry research firm Information Technology Intelligence Corp., told us that "at first glance, the announcement is so outlandish and gimmicky that it couldnEUt possibly workEU as a successful venture. But, she added, the fact that Hershey is allied with the effort EUlends a lot of credibility to this.EU

DiDio pointed out that, as long as 3D printers are in the thousands of dollars, a printed foods industry will probably be limited to small bakeries or hobbyists. This could also include specialty services, where customers send designs or wording via the Net to a local bakery or a mail-order service, as one might for handmade cakes.

DiDio noted that if good quality...

Comments are closed.