Sprint Goes “All-In” with New Unlimited Talk, Text and Data Plan

It looks like 2015 will be the remembered as the summer of dueling mobile offerings. Only days after T-Mobile said it would begin allowing users to upgrade their smartphones up to three times a year, Sprint promised to go EUAll-InEU with a new pricing structure that offers unlimited talk, text, and data for $80 a month.

The company, which is the third-largest wireless carrier in the country behind Verizon and AT&T, said that the new offering will make it easier for customers to understand exactly what they are getting for their money, and how much they will be charged.

Not Quite Unlimited

But it seems there are a few catches. First, the $80 a month price tag is a little deceiving. The price does not include a $36 activation charge that users will have to pay. It also excludes taxes and EUSprint surcharges.EU The offer is only good until August 6, and it only applies to customers purchasing the 16 GB iPhone 6, the 32 GB Galaxy S6, or the 32 GB HTC One M9.

And the EUunlimited high-speedEU data that Sprint is hyping is a bit of an overstatement, particularly with regard to anyone who wants to watch YouTube. Streaming video speeds will be limited to SprintEUs 3G network and to speeds of below 600 Kbps. The company also said that EUthroughput may be limited, varied or reduced on the networkEU to EUimprove data experience for the majority of users.EU

Sprint said it would reserve the right to terminate a userEUs service if the individual's off-network roaming usage exceeds either 800 minutes or 100 MB in any month.

Betting on Beckham

Nonetheless, Sprint claimed that even with the caveats, the new pricing plan is simpler than those of its competitors since the $80 price tag includes the cost of the phone as...

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