Sprint Does About Face on Data Limits for All-In Plan

Wireless carrier Sprint is backpedaling on the video streaming limits on its new All-In program. The company apparently underestimated the customer backlash that would haunt it for putting a 600 kbps maximum on the new plan.

HereEUs the backstory: On Tuesday, Sprint announced the All-In wireless plan for $80 a month. The plan includes a wireless device with unlimited talk, text and high-speed data.

EUIf you went to a restaurant that advertised a cheeseburger for 99-cents, but when you show up, they said itEUs an extra $2 for the bun or $1 for lettuce, you would feel misled,EU said Marcelo Claure, Sprint CEO. EUYet, thatEUs what the industry has been doing with its wireless plans. Why canEUt everyone just advertise the full price of both the plan and the smartphone -- an All-In plan? That was the idea behind what weEUve created.EU

All-Out of Luck

With All-In, consumers pay $20 per month to lease one of the company's most popular smartphones, and $60 per month for unlimited text, talk and high-speed data while on the Sprint network.

Sounds like a great deal, so whatEUs the beef? Apparently, the 600 kbps limit wonEUt get you far. ItEUs not nearly enough to watch YouTube or Netflix videos, for example. So if you want to watch mobile video at all, you would be out of luck. Sprint almost immediately removed the limitations, but not necessarily the restrictions.

EUAt Sprint, we strive to provide customers a great experience when using our network. We heard you loud and clear, and we are removing the 600 kbps limitation on streaming video,EU said Claure. EUDuring certain times, like other wireless carriers, we might have to manage the network in order to reduce congestion and provide a better customer experience for the majority of our customers.EU

Dealing with Spectrum Shortage

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