Sprint CEO Claure Slams T-Mobile’s ‘Un-carrier BS’

Talk about drama. The top dogs at Sprint and T-Mobile are barking at each other so loudly that the tech industry has stopped to watch the fight.

Last week, T-Mobile CEO John Legere went on a diatribe -- complete with profanity -- against the wireless competition. Now, Sprint CEO Marcelo Claure (pictured) is biting back at its direct competitor. Sprint and T-Mobile are the third- and fourth-largest wireless carriers in the U.S., respectively.

Claure tweeted: "@JohnLegere I am so tired of your Uncarrier bullsh**t when you are worse than the other two carriers together. Your cheap misleading lease imitation is a joke. You trick people to believe that they have a 15 dollar iphone lease payment when it's not true. You tell them they can upgrade up to 3x but you don't tell them the price goes up to 27 dollars when they do. You say one thing but behave completely different. It's all a fake show. So its really #Tmobilelikehell."

#SprintLikeHell?

It seems Legere got ClaureEUs goat when he criticized SprintEUs new All-In plan. The $80 a month plan includes a wireless device with unlimited talk, text and high-speed data. The company apparently underestimated the customer backlash that would haunt it for putting a 600 kbps maximum on the new plan.

Sounds like a great deal, so whatEUs the beef? Apparently, the 600 kbps limit wonEUt get you far. ItEUs not nearly enough to watch YouTube or Netflix videos, for example. So if you want to watch mobile video at all, you would be out of luck. Sprint almost immediately removed the limitations.

Legere then tweeted: EUI give credit to @sprint for swinging the bat when they do -- but #allin is a swing and a miss, guys!! #sprintlikehell.EU

Kick It up a Notch

We caught up with Rob Enderle, principal analyst at the Enderle Group, to...

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