So Long, Siri: Spotify Testing Its Own Voice-Control Feature

Spotify is experimenting with a voice-control interface, looking to free itself from reliance on Siri and Alexa and pave the way for the company's forthcoming smart speaker.

Users of the service have spotted the new feature hiding in the search bar of Spotify's iOS app. After tapping the magnifying glass to search for a track or playlist , testers see a microphone icon inside a white bubble, according to the Verge.

After users tap on the icon, Spotify suggests a number of typical requests for a voice-controlled music system: "Show Calvin Harris," "Play my Discover Weekly" and "Play some upbeat pop," for instance.

The move comes as Spotify ramps up its efforts to build a smart speaker to challenge Apple, Amazon and Google in the hardware field, all of which have their own music services. A trio of job adverts posted in February confirmed the company's intentions, with Spotify elaborating on its goals to build a "category defining" product "akin to Pebble Watch, Amazon Echo and Snap Spectacles."

Research and development on the new product has progressed to the stage that Spotify is already working on setting up the supply chain, hiring operations managers and project managers to oversee the business. That, alongside the new public test of its voice recognition technology, suggests that the company may be ready to begin production imminently.

Voice recognition technology is becoming a critical strategic fight for Spotify as the company moves towards its direct listing on the New York Stock Exchange. The company has good partnerships across the tech industry with its Spotify Connect feature, which lets users access its library on products such as the Amazon Echo, Sonos speakers and a number of cars.

But with an increasing amount of usage driven by voice, which is seen by many as the next stage in the evolution of computing...

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So Long, Siri: Spotify Testing Its Own Voice-Control Feature

Spotify is experimenting with a voice-control interface, looking to free itself from reliance on Siri and Alexa and pave the way for the company's forthcoming smart speaker.

Users of the service have spotted the new feature hiding in the search bar of Spotify's iOS app. After tapping the magnifying glass to search for a track or playlist , testers see a microphone icon inside a white bubble, according to the Verge.

After users tap on the icon, Spotify suggests a number of typical requests for a voice-controlled music system: "Show Calvin Harris," "Play my Discover Weekly" and "Play some upbeat pop," for instance.

The move comes as Spotify ramps up its efforts to build a smart speaker to challenge Apple, Amazon and Google in the hardware field, all of which have their own music services. A trio of job adverts posted in February confirmed the company's intentions, with Spotify elaborating on its goals to build a "category defining" product "akin to Pebble Watch, Amazon Echo and Snap Spectacles."

Research and development on the new product has progressed to the stage that Spotify is already working on setting up the supply chain, hiring operations managers and project managers to oversee the business. That, alongside the new public test of its voice recognition technology, suggests that the company may be ready to begin production imminently.

Voice recognition technology is becoming a critical strategic fight for Spotify as the company moves towards its direct listing on the New York Stock Exchange. The company has good partnerships across the tech industry with its Spotify Connect feature, which lets users access its library on products such as the Amazon Echo, Sonos speakers and a number of cars.

But with an increasing amount of usage driven by voice, which is seen by many as the next stage in the evolution of computing...

Comments are closed.