Should the YotaPhone Worry Apple?

Should Apple and Samsung be worried? A Russian company is trying to one up them both in the smartphone market with something called the YotaPhone.

Created by Yota Devices, the smartphoneEUs claim to fame is its dual screens and always-on status. The premium Android smartphone with its liquid crystal display on one side and electronic paper display on the other is now on sale in Russia, Austria, France, Spain and Germany. YotaPhone will retail for 19,990 RUB in Russia and €499 (about $676) elsewhere.

YotaPhone aims to help smartphone users overcome what it perceives as a frustration with the EUalways-dark screen.EU By including a second screen that uses electronic paper display technology, users have access to the information they want and need without having to wake up their phones. The technology also promises to preserve smartphone battery power. In fact, the company said YotaPhone has seven to 10 times the battery life of other smartphones when it is in reading mode.

Driving Screen Innovation

EUThe typical user picks up and activates their smartphone more than 150 times a day,EU said Yota Devices CEO Vlad Martynov. EUWhy? Because users worry that messages or information they need or want are hidden behind their phoneEUs black screen. This is a huge distraction and can impede meaningful interaction with our friends, families and colleagues.EU

Yota Devices realized three years ago that electronic paper display (EPD) technology could make information available and visible without draining battery life and began working with E Ink, an EPD provider, to adapt its proprietary technology for a dual-screen smartphone.

EUOnce we determined that an electronic paper display would work as a second screen, an array of new and improved user experiences became obvious,EU said Martynov. EUFor example, YotaPhone combines a smartphone and e-reader into one device for those who enjoy reading on...

Comments are closed.