SAP Buying Gigya for Customer Identity and Access Management

Enterprise software giant SAP announced today that it has entered into an agreement to acquire Gigya Inc., a market-leading provider of customer identity and access management tools. Gigya's "registration-as-a-service" (RaaS) platform enables companies to manage customer profiles and opt-in preferences efficiently, while the customers themselves maintain control of their own data.

Gigya currently manages 1.3 billion customer identities, helping enterprise clients market to their own customers in more effective, more personalized, and regulation-compliant ways. Customers opt-in and register using Gigya's service, which addresses frequently changing privacy and compliance requirements, including General Data Protection Regulation (GDPR).

Gigya reports that more than 700 of the world's leading businesses use its platform to build "identity-driven relationships" and to provide scalable, secure, and compliant customer identity and access management (IAM).

A number of independent analyst firms including Forrester Research have named Gigya as a top vendor in the field of customer identity and access management. The company is privately held, was founded in Tel Aviv, Israel and is headquartered in Mountain View, California, with more than 300 employees overall. Its operations will become part of the SAP Hybris business unit for customer engagement and commerce.

Why SAP Needs Gigya

Gigya's technology provides compelling new capabilities for companies to manage customer data across multiple channels and touch points. It can be used to build intelligent profiles and to create consent-based strategies for personalizing sales, marketing, and customer service.

As SAP expands its portfolio of enterprise software for customer experience management and customer relationship management (CRM), it will use Gigya's technology and expertise to build out its SAP Hybris division. The intent is to be the first organization to offer a cloud-based data platform that companies can use to manage customer data and gather accurate conclusions from disparate consumer engagement sources -- all in line with the growing demands...

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