Samsung Pay Expands to Smart TVs

People with certain models of Samsung's Smart TVs will soon be able to use their television remotes to make purchases from the comfort of their living-room sofas. Samsung revealed today that it is launching a Smart TV payment service, dubbed Samsung Pay on TV, with support for on-screen purchases using major credit cards, debit cards and PayPal, among other options.

The announcement comes five months after Samsung unveiled plans to begin offering a mobile payment service called Samsung Pay. The would-be competitor to Apple Pay had originally been set to launch in the U.S. and South Korea this summer, but is now not expected to become available until sometime in September.

Samsung hasn't yet announced a date for availability of its TV-based payment service, but the company said it will initially be offered in 32 countries. The service is expected to work on select 2014 and 2015 models of the company's Smart TVs, although capabilities might vary according to country and TV model, the company said.

'First Secure Virtual TV Keyboard'

"The payment service on Samsung Smart TV was designed from scratch to provide an easy and safe payment experience specifically for the TV," according to a post on the company's official Samsung Tomorrow blog. Users will also be able to transfer account and payment information from their Samsung mobile devices to their smart TVs without having to register again.

After registering payment and account information on a Smart TV, a user will be able to complete most payments within three steps, according to Samsung. The user first chooses an item for purchase, then selects the "Pay Now" button and enters a PIN number to complete the payment.

Through its partnership with PayPal, Samsung will enable users to make on-TV payments using their PayPal accounts as well as through credit or...

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