Samsung Delivers Ad-Free Milk Music

Whether or not consumers want another streaming radio service is irrelevant. Samsung just launched one called Milk Music. ItEUs a free, no-advertising-included radio play that offers consumers yet one more option for discovering and listening to music on mobile devices.

Although itEUs unclear why Samsung is calling its radio service Milk, the company isnEUt building its service from the ground up. Rather, the consumer electronics giant is relying on Slacker, an Apple, Pandora, Spotify, iHeartRadio competitor, to power its mobile music service.

Gregory Lee, president and CEO of Samsung Telecommunications America and Samsung Electronics North America Headquarters, was full of hyperbole when he announced Milk. He called it a EUfresh approach to musicEU and bragged about how it reflects the companyEUs EUleadershipEU and focus on EUcreating best-in-class consumer experiences.EU He also used words like EUamazingEU and EUrichEU to describe the music experience, but in reality itEUs not much different than anything else on the market.

Nothing Particularly New

Again, Slacker powers Milk, which is only currently available on Galaxy mobile devices via Google Play. Samsung promised to offer unique music programming from top selling and emerging artists exclusively through Milk starting in April. But thatEUs nothing particularly new, either.

Samsung, of course, doesnEUt see it that way. The company said MilkEUs EUdistinctive dial designEU offers a EUmore intuitive and natural wayEU to listen to music. The dial displays up to nine genre-based stations and lets you turn the dial, giving it a retro feel, albeit digital. But itEUs not groundbreaking.

One thing Samsung does that Apple doesnEUt is remove the log-in requirements. So far as the music selection, Milk offers 200 genre-based stations and 13 million songs and promises fewer repeats. You can create personal stations based on your favorite songs and albums, like other services. So why is Samsung making this play? When we asked...

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