Samsung App Store Now ‘Galaxy Apps’

WhatEUs in a name? Apparently, Samsung is counting on a competitive advantage. The electronics giant has rebranded its app store with the catchy name Samsung Galaxy Apps.

The new platform offers hundreds of exclusive mobile apps for Galaxy device users. Samsung is calling Samsung Galaxy Apps an improvement on its predecessor, which was known merely as Samsung Apps. It promises more customization for mobile devices and will serve up promotions and discounts. Meanwhile, the user interface offers three sections -- Best Picks, Top and For Galaxy.

EUBest PicksEU helps users find recommended apps and promotions. EUTopEU showcases the most popular apps and can be viewed according to popularity, date, and price. And EUFor GalaxyEU has four sections: Galaxy Gifts with premium exclusive apps; Galaxy Essentials for what Samsung deems EUmust-haveEU apps; Apps for Professionals for business-focused apps and services; and EUGalaxy SpecialsEU for apps created using Samsung SDKs.

No Longer Targeting Google

We caught up with Avi Greengart, an analyst at Current Analysis, to get his take on the rebranded app store. He told us the gear shifting is meaningful because in the past Samsung has tried to compete head to head with Google on many software fronts.

For example, Samsung worked to set up Google Play alternative services, like Samsung Hub for media downloads and the Samsung App Store for apps and Samsung Translator for translations. SamsungEUs idea was to show the market that it could reduce its reliance on Google if necessary.

EUGoogle and Samsung have been speaking over the last year or so and trying to reduce some of that friction. We saw some results of that at Google I/O when Samsung decided to give the Knox security suite over to the next version of Android,EU Greengart said. EUWeEUre seeing Samsung pull away from trying to replace everything in Android with its own...

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