Salesforce1 for Retail Targets Digital Age

Cloud CRM company Salesforce.com is taking its Salesforce1, a platform with a host of APIs and mobile user interface tools, to the retail industry. Salesforce1 for Retail lets retailers leverage the Mobile Clienteling and Salesforce Communities for Retail to build one-to-one relationships with shoppers no matter where they are and no matter what device they happen to be using.

HereEUs the Salesfore1 for Retail pitch: The retail industry is at a crossroads. Beyond traditional storefronts, e-commerce and mobile commerce are driving deeper into the shopper consciousness. Retailers, then, need a strategy that helps them connect with shoppers across all channels.

At the same time, the rapid rise of social networks and mobile devices offers retailers new opportunities to create personalized digital experiences. That could be a marked advantage in the digital world, considering bricks-and-mortar customers tend to walk into stores anonymously without sales associates knowing anything about their interests, past purchases, or wish lists. But thereEUs a disconnect and many retailers are struggling to realize the promise.

Advanced Digital Retailing

EUThe retail industry is undergoing massive disruption where brands that do not innovate will fail," said Shelley Bransten, senior vice president of retail at Salesforce.com. The new solution, she added, helps retailers EUpersonalize the micro-moments that matter along each shopper's journey as they blend the digital and physical worlds."

Salesforce.comEUs Mobile Clienteling will give retail associates a 360-degree view of customers, offering data on locations, purchase histories, shopping preferences, social profiles -- even anniversary dates and birthdays. Retail associates can also access a customerEUs browsing history and past purchases from an iPad so they can make better recommendations.

Mobile Clienteling also lets retail associates offer discounts "based on what shoppers are pinning and tweeting about." Sales professionals can even create virtual profiles to track customers' birthdays and anniversaries and get real-time info on inventory...

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