Salesforce To Nix Complex Identity Silos

In a move to make it easier for employees, customers and partners to sign on to any app on any device, Salesforce.com has rolled out Identity. The integrated identity service, built on the Salesforce platform, promises to eliminate complex identity silos so CIOs can deliver a productive and customized user experience across every Web, mobile and on-premise app.

Customers such as New England Biolabs, Sierra Club and Varsity Brands are already using Salesforce Identity to centrally manage the proliferation of apps and devices that are changing how businesses connect.

EUThe traditional information boundaries of a company are evaporating as new apps and devices have revolutionized how employees, customers and partners are interacting and sharing business data,EU said Mike Rosenbaum, executive vice president of Salesforce Platform at Salesforce.com. EUSalesforce Identity enables CIOs to accelerate this enterprise transformation with a single scalable identity solution for the connected world -- directly from the cloud platform they trust."

Easing the ID Management Pain

Legacy identity management solutions created well-defined boundaries around which employees could access critical business information, how they could access the data and on which devices. For decades, CIOs relied on these solutions to provision access across a finite number of on-premise apps and devices. However, Salesforce argues, the cloud and mobile revolution introduced a wide range of new, unsupported apps and devices to the enterprise that legacy solutions are incapable of managing.

This, the company said, forced IT organizations to painfully manage multiple identity silos, resulting in disconnected app experiences that decrease user productivity. WhatEUs more, employees are connecting with customers and partners, sharing critical business information using apps and devices that the IT organization has not provisioned, adding yet another level of complexity and identity proliferation for the enterprise. Salesforce is convinced companies need a single identity solution for this new connected world.

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