Salesforce Cloud Takes on Patient Relationship Management

Salesforce.com recently made a strong push in retail with its Salesforce1 platform. Now, the CRM company is making moves in the healthcare industry through a strategic alliance with Royal Philips, also based on Salesforce1.

The companies are working together to deliver an open cloud-based healthcare platform. The overarching goal is to EUreshape and optimizeEU the way healthcare is delivered and offer better access to patient data across the healthcare system.

"We have entered a new transformative era for healthcare and technology is enabling the industry to connect to, care for and engage with patients and each other in a profound new way,EU said Marc Benioff, chairman and CEO of Salesforce.com. EUTogether with Philips, we are creating an open health platform and ecosystem to benefit everyone that cares about one of the most important issues of our time."

Better Patient Care

According to the companies, patient relationship management will be at the center of the platform. The idea is to streamline collaboration between caregivers so they can better support patients.

Early plans for the platform include medical device and data interoperability, which will make it possible to collect and analyze data so caregivers can make better healthcare decisions. The platform also aims to let patients take a more active role in managing their own health.

Philips will contribute medical technology, clinical informatics and clinical applications. Salesforce will pitch in with enterprise cloud computing and customer engagement technologies, including the Salesforce1 platform.

EUWith this strategic alliance, Philips is making great strides to deliver real-time, digital healthcare solutions,EU said Frans van Houten, CEO of Royal Philips. EUHealthcare data exists in many different forms and in many different systems today.EU

Shaking Up the Market

Although there are smaller players in the market raising venture capital for patient management platforms, including Hello Health and eVariant, the combination of Salesforce.com and Philips makes for...

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