Salesforce Rolls Out Wave for Big Data, Expands Partner Ecosystem

CRM giant Salesforce has come up with a new way to help enterprises drive more value from big data and tap into more customer insights via its Analytics Cloud. ItEUs called Salesforce Wave for Big Data and itEUs coming to market with an impressive partner list that includes Google, Cloudera, Hortonworks, New Relic, Informatica and Trifacta.

Salesforce Wave for Big Data aims to meet a valid -- and big -- need in the industry. According to the EMC Digital Universe Study, the digital universe is doubling in size every two years. If you can imagine it, the digital universe will multiply 10-fold between 2013 and 2020, from 4.4 trillion to 44 trillion gigabytes.

While some IT admins may be trying to steady their spinning heads, Salesforce sees new opportunities for enterprises to reinvent themselves through data analytics -- but not legacy analytics software that was never designed to manage today's big data world. No, Salesforce claims it has a better solution.

Waving Goodbye to Big Data Frustrations?

"We live in a hyper-competitive world, and big data must deliver big value across every part of the business," said Keith Bigelow (pictured), Senior Vice President and General Manager of Analytics Cloud at Salesforce. Salesforce Wave for Big Data aims to do just that by working with its ecosystem partners to help customers identify correlations and patterns across any combination of transactional data -- from CRM to ERP to HR and beyond -- as well as unstructured or semi-structured big data sets, in its Analytics Cloud.

Salesforce offers several practical examples. Through the Google partnership, a marketing manager can analyze correlations between customer profiles in Salesforce and actual customer engagement from the Google Cloud Platform via Salesforce Wave for Big Data. The idea is to optimize marketing spend and increase customer acquisitions.

With the Cloudera-Salesforce Wave for...

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