Salesforce Rolls Out Heroku Connect

CRM company Salesforce is making a full court press with its Salesforce1 platform. The company just rolled out Heroku Connect, a synchronization technology that integrates the capabilities of Salesforce1 and Heroku.

The idea is to make it easier for companies to connect customer data in Salesforce with customer apps. With Heroku Connect, Salesforce said companies can tap into a set of technologies to create connected experiences that the always-on mobile consumers demand.

EUMobile apps like Lyft and Square have changed customer expectations around business interactions, and are transforming entire industries," said Adam Gross, vice president of product for Heroku. "Every company now feels an urgency to create similarly compelling, connected applications for their customers.EU

Making Mobile Connections

HereEUs the Salesforce.com pitch: With technology transforming the way companies connect with customers, mobile apps have emerged as key differentiators in driving industry-changing interactions. Historically, two types of companies have demonstrated power of next-generation connected mobile apps: growing startups and large companies like banks and financial service firms, the CRM leader said.

However, Salesforce contended that only startups with engineers building from the ground up -- or Fortune 100 companies with unlimited resources -- truly have the fire power to build these types of apps. By integrating the business data and process features of Salesforce with Heroku's capabilities for consumer Internet apps, Gross is convinced Salesforce1, a platform with a host of APIs and mobile user interface tools, will fill a market void. IDC seems to agree.

"Enterprises have begun to invest heavily in mobilizing their application portfolios," said Al Hilwa, a program director in the Application Development Software group at IDC. "Salesforce1 Heroku Connect allows these enterprises to connect their Salesforce data with new engaging customer apps which they can build in a variety of programming languages on the Heroku platform."

Leveraging HerokuEUs Strengths

As Salesforce explained it, Heroku...

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