Salesforce: Pinning CRM Strategy to ‘The Internet of Customers’

CRM giant Salesforce.com is doing some bragging this week, reporting 'soaring adoption' of its new Salesforce1 platform for social, mobile and cloud applications, and also pushing its new concept called "The Internet of Customers."

The company coined the phrase late last year. It refers to the infrastructure connects applications and databases in the Salesforce marketing cloud to the so-called EUInternet of Things." For its part, Cisco has busy promoting the "Internet of Things" concept into mainstream tech language, referring to the network of physical objects that are accessible and manageable through the Internet, thanks to sensors and other technology embedded in those objects.

But ultimately, as Salesforce points out, connectivity is not just about connecting things, it's about connecting people.

Internet of Customers Finds Traction

HereEUs the overarching concept as Salesforce.com sees it: Every day, millions of new products, apps and devices are connecting to the Internet. By 2020, there will be more than 50 billion connected things -- from smartphones and wearables to jet engines and ultrasound machines. And behind every product, every app and every device, there is a customer.

With that in mind, Salesforce.com wants to position the Web not as the Internet of Things, but as the Internet of Customers. The company predicts somewhat of a tech revolution, where companies will connect every employee, partner, product, app and device to their customers using the power of social networks, mobile devices, and cloud computing. Indeed, customers have never been so close, and companies must be prepared to sell, service and market to them anytime, anywhere, and on any device.

Mobilizing Salesforce

In its first month, Salesforce says its new Salesforce1 Customer Platform drove a 96 percent increase in Salesforce1 mobile app active users and a 46 percent increase in active users of custom mobile apps.

WhatEUs more, the company reports that partner apps built...

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