Salesforce Launches Health Cloud To Boost Patient Engagement

CRM giant Salesforce today announced the Health Cloud. As its name suggests, its goal is to help healthcare providers build stronger relationships with patients.

Salesforce Health Cloud is a cloud-based patient relationship management solution that aims to give healthcare providers a clear view of their patients. The cloud stores data from electronic medical records, wearables and other platforms, which could give doctors the information they need to make smarter decisions, engage on a more personal level with patients and better manage data.

"The era of precision healthcare is upon us," said Joshua Newman, chief medical officer and general manager of Salesforce Healthcare and Life Sciences, in a statement. "Just like we use precision medicine to target more personalized treatments for cancer and other diseases, precision healthcare is enabling our customers to develop more meaningful, accurate and long-term relationships with patients.EU

Connectivity Is Key

The stage is certainly set for Health Cloud. Healthcare IT is shifting toward the patient experience for the first time in history. The Affordable Healthcare Act and outcome-based reimbursements are putting pressure on healthcare providers to offer end-to-end care as they compete for patients.

Meanwhile, patient expectations are greater than ever. A younger generation more at home with technology demands more high-tech healthcare management solutions. According to the Salesforce State of the Connected Patient Report, 71 percent of Millennials want their doctors to provide mobile apps to actively manage their health. WhatEUs more, 63 percent would be interested in proactively providing their health data from wearables to their doctors, so those physicians can monitor their well-being.

"Healthcare providers face a significant challenge. To deliver the best patient care possible, they rely on data sitting in multiple systems,EU said Ross Mason, founder and vice president of product strategy for integration software company MuleSoft, in the statement. "Connectivity is the key to unlocking this...

Comments are closed.