Salesforce Kicks Off Dreamforce with $1 Million Hackathon

Before Salesforce kicks off its Dreamforce event in San Francisco next week, it's inviting developers to compete for $1 million in cash prizes by building innovative new mobile apps for sales, service and other uses. The $1 Million Hackathon is set to start at 6 p.m. Pacific Time on Friday, and will continue through noon Sunday.

Hackers will compete for prizes in three categories: mobile apps, Heroku mobile apps and with Heroku mobile apps. The first-place hacker or hacker team in each category will win $100,000, with the three first-place winners then competing for an additional grand prize of $150,000.

More than 25,000 developers are expected to be among the 135,000 attendees at Dreamforce, which kicks off next Monday at the Moscone Convention Center, and runs through next Thursday. Three million people are also expected to participate in the event online. Now in its 12th year, Dreamforce 2014 is being billed as "the world's largest software event ever."

Star Lineup from Andreessen to Will.I.Am

The focus of this year's Dreamforce will be "the future of cloud, social, mobile and connected technologies and how companies are connecting with customers in a whole new way," said Salesforce chairman and CEO Marc Benioff.

The event will feature more than 1,450 breakout sessions, as well as a number of high-profile speakers. They include Benioff; Marc Andreessen, co-founder and partner at the venture capital firm Andreessen Horowitz; Yelp CEO Jeremy Stoppelman; Tony Prophet, corporate vice president for Microsoft Windows marketing; and Hadi Partovi, angel investor, startup advisor and co-founder of the education non-profit.

Dreamforce will also feature a number of other big-name speakers, including former U.S. Secretary of State Hillary Rodham Clinton; former U.S. Vice President Al Gore; musician and philanthropist Will.I.Am; author Anthony Robbins; and musician Neil Young. The eventEUs entertainment lineup will...

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