Salesforce Debuts Shield for Financial Services Cloud, Aids with Compliance

With new federal regulations looming over their industry, financial services businesses in the U.S. must ensure they track and record a wide variety of activities. That's why Salesforce this week unveiled a new offering designed to help such businesses verify regulatory compliance: Shield for Financial Services Cloud.

Shield adds new regulatory management tools to the company's Financial Services Cloud, which launched in the spring. That launch was part of Salesforce's latest push to offer new services for specific industry verticals beyond its existing, general purpose customer relationship management software.

Like Financial Services Cloud, Shield is delivered with the support of a number of Salesforce partners, including Deloitte. Shield introduces new capabilities for tracking due diligence requirements, understanding services provided to individual customers and monitoring who in an organization has access to different types of protected customer data.

Streamlining Compliance 'Opens Doors' to Innovation

"Almost all the information collected by financial services firms is regulated, potentially sensitive, or private," Salesforce noted in a new whitepaper about Shield. "Therefore, financial services must be assured they can use cloud computing services in a manner that meets the evolving demands of information security at all levels: infrastructure, network and application."

In addition to helping monitor their adherence to government regulations, Shield will enable financial services companies to streamline their compliance and governance initiatives, the Salesforce paper added. That will help "open new doors to innovate at scale in the cloud," according to the company.

Salesforce said Shield will enable businesses to more easily meet new requirements such as the U.S. Department of Labor's Fiduciary Rule, introduced earlier this year. Set to take effect next April, the new requirements are designed to ensure that brokers and other financial advisors put their clients' best interests ahead of their own when giving advice.

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