Salesforce Acquires Mobile Authentication Firm Toopher

CRM giant Salesforce has acquired a mobile two-factor authentication developer that leverages location-awareness as part of its secret sauce. The company just snapped up Toopher for an undisclosed amount.

Toopher describes itself as EUthe only solution that lets you automate that second step from safe locations like your home or office, so now you're only bothered when a login is out of the ordinary -- like when you're in a new location or being hacked.EU

John Alexander and Evan Grim, founders of Toopher, announced the acquisition on the home page of the company's Web site, noting the firm would no longer sell its current products and celebrating its entry into the Salesforce family.

EUWe canEUt imagine a better team, technology and set of values with which to align,EU they wrote. EUWe've been delighted to better secure you without all of the normal unpleasantries associated with multi-factor authentication. Even though we will no longer sell our current product, our commitment to your security remains steadfast (as does our love for breakfast tacos).EU

A $1.6 Billion Market

The multi-factor authentication market is big business in an age where cybercriminals are making headlines almost daily. Market intelligence firm ABI Research estimates the global mobile multi-factor authentication software and service market will be worth $1.6 billion by the end of 2015.

Usernames and passwords have been widely used to authenticate users' identities but fail to provide adequate authentication, ABI noted. Meanwhile, authentication-based attacks continue to plague organizations of all sizes with the majority of breaches attributed to weak or non-existent authentication. That has created a market demand for mobile user authentication technologies that can be used to provide additional factors of authentication thus adding extra layers of security.

EUIn the recent years hard tokens have been increasingly replaced by their software counterparts (soft tokens), which use either a smartphone app...

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