Retailers Expanding Their Digital Options for Customers

When Nordstrom and digital gift-card company CashStar rolled out Product eGifting this week, it was the latest in a series of technological offerings the upscale clothier launched this year -- and a precursor of more to come.

It was also among a host of technological innovations retailers have made this year to draw and retain customers whose shopping habits are increasingly shifting online.

Product eGifting, in which customers can choose a gift from a retailer's website to send directly via email, are among the technological features retailers have added. Shopping centers such as Alderwood mall have websites and apps that can tell customers which parking lots are full and which have spaces.

Nordstrom has made a big push in recent years into e-commerce, which now makes up more than a fifth of its sales. Earlier this year, it launched features for its mobile app, including the ability to reserve items online to try on in stores, search for items by preferred store, and identify exact or closely matching items from Nordstrom's stock by taking a photo of an item.

It's currently testing an app that allows sales associates to browse the online assortment, then send item and outfit recommendations to customers to purchase, said Danny Ryder, Nordstrom's vice president of online merchandising and digital experience.

It's also in the early stages of exploring ways customers might be able to browse for products in the store and do the checkout on their own, perhaps by using visual search and bar code scanning.

Those capabilities may or may not end up coming to fruition -- but they're examples of the way Nordstrom is thinking about its digital approach: trying to bring technology to the experience of shopping in one of its brick-and-mortar stores with their emphasis on higher-quality products and customer service.

Recipient Choices

Product eGifting fits into that as...

Comments are closed.

Retailers Expanding Their Digital Options for Customers

When Nordstrom and digital gift-card company CashStar rolled out Product eGifting this week, it was the latest in a series of technological offerings the upscale clothier launched this year -- and a precursor of more to come.

It was also among a host of technological innovations retailers have made this year to draw and retain customers whose shopping habits are increasingly shifting online.

Product eGifting, in which customers can choose a gift from a retailer's website to send directly via email, are among the technological features retailers have added. Shopping centers such as Alderwood mall have websites and apps that can tell customers which parking lots are full and which have spaces.

Nordstrom has made a big push in recent years into e-commerce, which now makes up more than a fifth of its sales. Earlier this year, it launched features for its mobile app, including the ability to reserve items online to try on in stores, search for items by preferred store, and identify exact or closely matching items from Nordstrom's stock by taking a photo of an item.

It's currently testing an app that allows sales associates to browse the online assortment, then send item and outfit recommendations to customers to purchase, said Danny Ryder, Nordstrom's vice president of online merchandising and digital experience.

It's also in the early stages of exploring ways customers might be able to browse for products in the store and do the checkout on their own, perhaps by using visual search and bar code scanning.

Those capabilities may or may not end up coming to fruition -- but they're examples of the way Nordstrom is thinking about its digital approach: trying to bring technology to the experience of shopping in one of its brick-and-mortar stores with their emphasis on higher-quality products and customer service.

Recipient Choices

Product eGifting fits into that as...

Comments are closed.