Report: Smartphones Beat TV and Coffee for Addictiveness

If you think smartphones have become addictive, you're right. A new report from the Bank of America shows that nearly half of U.S. consumers can't go a day without their smartphone.

In fact, many of the respondents said their smartphones were even more important than two previous icons of consumer addiction, coffee (60 percent) and TV (76 percent).

The bank also reported that the number of monthly mobile bank log-ins recently passed the desktop online banking log-ins for the first time. Nevertheless, visits to bank branches are still high, with 84 percent of respondents saying they've been to a branch in the last six months.

Look Out, Personal Hygiene

The percentage of branch visitors is high among all age groups, suggesting that, even as mobile banking becomes more common, the need for bank branches will likely remain. But the role of branches is changing, as only slightly less than one-quarter of respondents reported that they do most of their banking at a branch. Forty-seven percent primarily use mobile or online banking.

Marc Warshawsky, senior vice president at Bank of America, said in a statement that his bank "now has more than 15 million active mobile banking users who access their accounts on a mobile device over 165 million times per month."

In a blow to the prospects of personal hygiene of future generations, 96 percent of millennials ages 18 to 24 see their mobile phones as being very important, compared with only 90 percent who feel the same way about deodorant and 93 percent about their toothbrush. Of course, if they interact with friends, relatives and acquaintances primarily through their smartphone, they may receive little feedback about their hygiene.

For banking applications, the report found that nearly a third -- 31 percent -- log on to their bank accounts at least once daily, and 82...

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