Report: AT&T Snags Amazon Smartphone Exclusive

ThereEUs much ado about the rumored Amazon smartphone. With a June 18 debut expected, thereEUs now speculation over which carriers will feature the mobile device. AT&T will have an exclusive deal, according to the Wall Street Journal.

Citing EUpeople familiar with the plans,EU the Journal notes that arrangement extends Amazon's relationship with AT&T. The carrier also provides wireless service to Kindle tablets and e-readers. Much like the iPhone bolstered AT&TEUs sales when it had the exclusive deal with Apple, some are predicting the Amazon device could be a boon for the United StatesEU second-largest carrier.

EUAmazon hopes to distinguish its phone in a crowded market with a screen capable of displaying seemingly three-dimensional images without special glasses, these people said," the Journal reported back in April when it first broke the story. "They said the phone would employ retina-tracking technology embedded in four front-facing cameras, or sensors, to make some images appear to be 3-D, similar to a hologram."

Pressure to Perform

We caught up with Jeff Kagan, an independent telecom analyst, to get his take on AT&TEUs rumored Amazon smartphone coup. He told us AT&T is the innovation leader in the wireless carrier space -- first with the Apple iPhone and now reportedly first with the Amazon smartphone.

EUThis will give AT&T a marketing edge the same way it had the first three years with the iPhone,EU Kagan said. EUAT&T and Verizon may be top of the charts as leaders in the wireless space, but they are very different companies. AT&T is an innovator. Verizon always takes longer and plays it safe.EU

As Kagan sees it, the eyes of the technology world are on the new Amazon smartphone brand and the device should continue to generate buzz for a while. But that doesnEUt take the pressure off AT&T to perform.

EUThe next big question is will...

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