Report: Apple Cooking Up an Augmented Reality Headset

With the iPhone X released into the wild, the potentially trillion-dollar question now surrounding Apple is: What's next?

While it may be another newly designed iPhone, one report hints at something truly different and possibly revolutionary: an augmented reality headset. And as Apple gets closer to potentially becoming the world's first trillion-dollar publicly traded company, it needs to continue to surprise and amaze its fans with "one more thing."

AR headsets have been developed by other tech competitors with little success so far, from Google Glass to Microsoft Hololens -- which uses both augmented reality and virtual reality -- and even Snapchat's Spectacles. But unlike these headsets, which remain tethered to a smartphone or a computer, Apple's rumored AR headset would run independently, thanks to a new chip and operating system, according to Bloomberg, which broke the news Wednesday.

If Apple is able to meet its goal, the company could announce the product in 2019 and ship it for release in 2020, Bloomberg reported.

With public support from Apple CEO Tim Cook, Apple sees augmented reality as a possible next step in its future. In its newest iOS mobile operating system iteration, Apple introduced ARKit, an augmented reality platform that allows apps to overlay three-dimensional graphics on top of real-world viewing through the iPhone and iPad. ARKit-developed apps so far have seen success reaching the consumer market via the App Store.

Cook said in an interview last month that quality AR headsets or glasses are not there yet technologically.

"I can tell you the technology itself doesn't exist to do that in a quality way," Cook told British newspaper The Independent. "The display technology required, as well as putting enough stuff around your face -- there's huge challenges with that. The field of view, the quality of the display itself, it's not there yet."

Apple's push to...

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