Report: Apple Buys Mapping Firm, Notes App

Apple has reportedly bought yet another mapping company, and an Evernote competitor to boot. News outlets are reporting that the iPhone maker has grabbed BroadMap and Catch.

BroadMap provides government, non-profit and commercial business partners with custom-fit geographic information system (GIS) solutions. By matching the demand for GIS solutions with an agile business model, BroadMap has seen healthy growth in its space. The firm promises to provide solutions to even the toughest GIS and location challenges.

Formerly known as Snaptic, Catch.com has been popular with Android-powered smartphones and tablets, seeing millions of downloads. Catch.com produces Catch Notes, AK Notepad and Compass. The mobile apps also run on iOS and the Web.

Apple's Mapping Plans

Apple continues grabbing mapping companies as it struggles to get Apple Maps on par with Google Maps in the wake of an embarrassing debut and plenty of consumer backlash.

In July, the iPhone maker acquired Locationary for an undisclosed amount as part of the fix. Over the last few years, Apple has acquired several companies to beef up its maps software, including Poly9, C3 Technologies and Placebase but so far mapping parity with Google has eluded the tech giant.

For an analysis of the latest Apple acquisition, we turned to Greg Sterling, principal analyst at Sterling Market Intelligence. He told us one acquisition seems like a natural progression of its work on Apple Maps while the other is more of an outlier.

EUWith BroadMap Apple continues to plug holes and improve or extend its mapping capabilities. I'm sure there will still be more mapping-related acquisitions to come,EU he told us.

EUCatch is somewhat more curious unless Apple is simply using the technology and employees to improve Its own existing Notes app or create a new more expansive list-making tool, integrated with the OS. There are some other things that Apple might be...

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